The NAN CREATOR project Cultivating Young Talent in Nan

The “NAN CREATOR” project is not just a fleeting workshop; it is a profound initiative deeply rooted in the belief that the unique cultural essence of Nan, or its “soft power,” can be skillfully interwoven with “hard skills” in design and creation. Thus, this endeavor aims to empower teachers and students across over 30 schools in Nan province.

I am particularly drawn to the project’s emphasis on the meaningful approach to the “design of local curricula,” which goes beyond the mere rote learning of history and culture, and instead “provides opportunities” for students to deeply understand the roots and core of what it means to be from Nan. It also focuses on “connecting these insights with the process of crafting a variety of products,” resulting in goods that carry narratives, significance, and genuinely reflect “the essence of Nan.”

The collaborative spirit among the various partners in this project is also remarkable. The Secondary Educational Service Area Office of Nan (SESAO Nan) has “joined hands” with the Designated Areas for Sustainable Tourism Administration (DASTA), who act as the “captain” in steering Nan’s cultural tourism onto the international stage. They are supported by Khun March from The Tree Success, an artisan creator who masterfully transforms local wisdom into contemporary crafts, and the young entrepreneurs from Origin Nan, who bring youthful energy and unconventional ideas.

Adding another layer of innovation is Kru P (Mr. Peerapong Buranasomphop), an art toy designer who offers a sharp perspective on integrating traditional culture with modern design. These experts collectively impart invaluable knowledge and experience to the 135 teachers and students participating in the “Creative Learning Activity Design Connecting Culture Through Nan’s Soft Power Towards Sustainable Product Creation Via Digital Technology (NAN CREATOR)” workshop.

I perceive this training as a valuable investment, as it not only teaches design techniques but also cultivates crucial creative skills. This includes the art of “storytelling,” which serves to “imbue soul” into the products, transforming them from mere objects into representatives of compelling cultural narratives. Furthermore, the training in presentation skills will empower these young individuals to effectively and impressively communicate the uniqueness of their creations. Therefore, I firmly believe that the “NAN CREATOR” project does not solely aim to produce new designers but also strives to build a new generation of “cultural ambassadors.”

These individuals will grow through having a deeper understanding of the value of their local culture and will be able to develop these elements into products and services with the potential to compete both nationally and internationally. Thus this project aligns perfectly with the goals of promoting cultural tourism and the creative economy of Nan province.

Photo: Secondary Educational Service Area Office of Nan
Writer: Natakorn Wetmanut